Digital Marketing Manager

As the Digital Marketing Manager at our virtual assistant company, you will play a pivotal role in developing and executing data-driven digital strategies that amplify our brand visibility, drive customer engagement, and support client acquisition for US-based businesses. You will lead the planning, execution, and optimization of all digital marketing initiatives while ensuring alignment with the company’s overall marketing objectives.

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Responsibilities

Develop and implement comprehensive digital marketing strategies that align with company goals, targeting growth in traffic, engagement, and conversions.
Oversee the execution of digital campaigns across multiple platforms, including Google Ads, social media, SEO/SEM, email marketing, and content marketing.
Manage and mentor a team of digital marketing specialists, designers, and content creators to ensure cohesive campaign delivery and professional development.
Collaborate with sales, operations, and branding teams to create effective digital funnels that support lead generation and client retention.
Conduct market research and competitive analysis to identify trends, opportunities, and areas for growth in digital channels.
Utilize analytics platforms (e.g., Google Analytics, Meta Business Suite, HubSpot) to monitor campaign performance and make data-driven decisions to improve ROI.
Ensure consistent brand messaging and tone across all digital touchpoints.
Stay updated on the latest trends in digital marketing, including algorithm changes, tools, and best practices, to maintain a competitive edge.

Capabilities

Proven experience in digital marketing leadership, with a successful track record in managing multi-channel campaigns and teams.
Expertise in SEO, PPC, social media advertising, content marketing, and CRM/email automation tools.
Strong understanding of customer acquisition funnels, conversion rate optimization, and digital user journeys.
Proficiency in using data analytics and reporting tools to measure performance, identify insights, and refine digital strategies.
Excellent project management skills with the ability to balance multiple campaigns and deadlines in a fast-paced environment.
Exceptional written and verbal communication skills, with the ability to craft compelling messages for diverse digital platforms.
Creative mindset with an eye for design and storytelling that drives engagement.
Strategic thinker who embraces experimentation, testing, and continuous improvement.
Passion for digital innovation and commitment to staying ahead of industry trends and technologies.

Digital Marketing Manager

Excited to begin your work-from-home career with a U.S.-based client?

Excited to begin your work-from-home career
with a U.S.-based client?